Is Porsche crashing?

2025 is a tough year for the legendary German car manufacturer. 

❌ Globally, Porsche AG experienced a 6% decline in vehicle deliveries in the first half of 2025 compared to the same period in 2024.

❌ In China, the drop was much steeper, with a 28% decrease in the first half overall and an even sharper 42% drop in the first quarter of 2025 compared to 2024.

❗️ In North America, the trend was positive and sales rose by 10% in the first half of 2025 over the same period in 2024.

❌ Across Europe (excluding Germany), Porsche AG saw a 10% decline in the first quarter of 2025 compared to Q1 of the previous year.

❌ In Germany specifically, the situation was more severe, with a 34% decrease in deliveries in the first quarter of 2025 compared to Q1 2024.

💡 This disappointing sales performance is clearly mirrored in the company’s stock price, which has fallen by nearly 40% during the last 12 months. In stark contrast, Xiaomi Technology—a Chinese company once known solely for its smartphones but now making bold moves in the automotive sector—has seen its stock price soar by 256% over the same period.

💡 This sharp divergence is a broader signal of a shifting landscape: the decline of an iconic European brand like Porsche AG reflects deeper struggles within Europe’s traditional car industry. Meanwhile, a newcomer in the Chinese market is gaining traction and investor confidence at an astonishing pace.

💡 Given that markets often act as forward-looking indicators, I fear a bumpy road lies ahead for my beloved Porsche AG. 

💡 And who knows, perhaps one day, it may even become a Chinese-owned brand!