Please Bring Back Art . . . and the Spirit of Steve Jobs !

It is becoming increasingly difficult to think of Apple as an innovation company.

Apple remains an exceptional manufacturer, perhaps the Louis Vuitton of consumer electronics: premium, refined, beautifully engineered.

⚠️ True innovation, the kind that once made the world stop and watch, has become rare.

❗ And if revolutionary products are no longer the goal, then at least preserve what once made Apple different: the art, the imagination, the audacity of design.

A few days ago Apple introduced HomeView, essentially a display-enabled version of Siri. A device that sits in a corner, occasionally plays music, shows a recipe, displays a camera feed, and, yes, tells you the time.

What struck me most was not the functionality, but the design. Looking at it, I couldn't help thinking about the era when Apple products were not merely devices, but statements.

👏 Like iMac G4, that remains one of the most iconic computers ever created. Inspired by the shape of a sunflower, its floating display seemed to defy gravity and convention. It was a machine that made people smile before they even turned it on. It reflected an era when Apple challenged assumptions and transformed technology into art.

👏 Back then, every Macworld keynote felt like a window into the future. We watched not because we expected faster processors or incremental upgrades, but because we genuinely believed we might witness something the world had never seen before.

🙏 And above all, we witnessed Steve Jobs’ unforgettable introductions. He knew how to build anticipation, tell a story, challenge our expectations, and make us believe that technology could change the way we live. He inspired curiosity. He made technology feel human, meaningful, and sometimes even magical.

🚩 Today's Apple is bigger, richer, and more successful than ever. But greatness is not measured only by market capitalization, profit margins, or supply-chain excellence.