Innovation is in the Air

"Love is in the Air" is a 1977 disco song by Australian singer John Paul Young. It became a worldwide hit in 1978, peaking at No. 3 on the Australian charts, No. 5 in the UK Singles Chart, and spent two weeks at No. 1 on the adult contemporary chart in the United states.

"Innovation is in the Air-Pod", is what popped into my mind while recovering from my ear pain after using the latest gift from a friend, that wireless earbuds from JBL!

During the last 15 years, I had to use in excess, primarily for business reasons, wireless earbuds. In this era of communication and video calls, those wireless devices promise a smooth connection to our internet devices, deliberating us from the modern curse of technology: cables!

In this ocean of option with a myriad of devices, I had the "opportunity" to use a few of the most promising earbuds.

While they provided a promising set of features and, in almost all cases, futuristic designs, they all had the same key problems:

• Failures on connecting!

• Misfitting into my ear!

And while no body in the industry seemed to be interested to provide a new approach and the market looked saturated, on September 2016, voilà:

Apple, introduced the AirPods!

• Elegant

• Intuitive to Use

• Perfect Universal Connection

• Fitting smoothly into my ear (at last!)

The top hardware manufacturer, although having access to the same materials and technologies like any other competitor, managed to deliver the best product, due to one very simple reason:

Apple addresses the real needs of the users!

Apple is the epitome of the company that uses technology and design to facilitate in a artistic and effortless manner our actual needs!

In return, we the users, reward Apple by purchasing their products, regardless price and position it again in a dominant place, in less that 5 years!

Air-Pod is one more big market and a significant revenue stream for Apple, outlining two key lessons for entrepreneurs and innovators:

Innovation is Everywhere

and

Resolve Real needs of the users!