Is Novo Nordisk the Cisco of the GLP‑1 Era?
- Federico Carrasco

- Dec 17, 2025
- 1 min read

The chart tells a sobering story: Novo Nordisk's trajectory mirrors Cisco's dot-com bubble, just 20+ years later. Both rode transformative waves (internet infrastructure vs. obesity drugs), saw explosive growth, then faced reality.
Novo Nordisk's mistakes are quantifiable: aggressive headcount expansion, ballooning R&D expenses, failure to dominate the US market, intensifying competition from Eli Lilly, Trump's politics eroding margins.
The new CEO inherits a strategy crisis requiring genuine business innovation, not superficial AI-driven layoffs.
This isn't just Novo Nordisk's challenge. The Danish stock market faces broader pressures, with OMX Copenhagen down almost -27% YoY as global investors reassess Danish market valuation.
Can Novo Nordisk avoid Cisco's 20+ years recovery?
Will GLP-1 hype follow the same boom-bust pattern?
History doesn't repeat, but it often rhymes.




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